Local directory listings are a good way to boost rankings for businesses in specific communities. Local directories can be well known brands like SuperPages, Yelp, and Manta. They might also be directories complete with local search tools owned and maintained by independent operators in each town.
Drive Traffic
Local directories are great for SEO because they drive traffic to websites. According to Google, about 20% of search traffic is from local search. Strong local business directories will drive traffic as consumers perform a local search seeking information on products and services in their town or community.
Citation Building
Local business listings help you get higher search engine rankings. Google crawls directories on a regular basis. In addition, a complete entry in a directory is counted as a citation, which refers to every time the name, address, and phone number of your website is mentioned anywhere on the Internet. They are very valuable to have.
This applies even if there is no active direct live link. Citations can be yellow pages entries, chamber of commerce listings, or similar pages. They are important because they give the search engines more confidence that the firm listed is an established business.
Citation building does double duty because citations can help you rank in both Google+ Local and organic searches. Google+ Local allows you to provide your business address, reviews, photos, videos, and more. Your customers can find you easier and get the information they need to make a purchase through these citation listings.
Targeted Directories
Business directories also offer more targeting than general web directories. There are local directories for accountants, lawyers, trade workers, and more. People like targeted directories because all the information they need from one niche is available in one place.
By adding listings to a number of local directories, you increase the number of times your business displays in the search engine result pages. With more submissions appearing, the greater chance a customer will click on one of them.
Long-Term Backlinks
There are other benefits of local business directories, including:
- Quality backlinks. No matter how many times Google changes their algorithms, quality backlinks will always be important. Local directories provide permanent backlinks. The higher the page rank of the directory, the better the backlink.
- Inexpensive traffic to your site.
- Anchor text that can be custom designed to meet campaign goals.
Professional Guidance
Despite the power of local directory submissions, there is one drawback. It is a major time commitment. The large number of directories makes the process slow and painstaking. The good news is that BitsVisible is here to help. We are a local SEO agency that knows all the inside tips and tricks to get your submissions up and running fast.
Don’t waste your valuable time. Let BitsVisible take care of it all for you. Contact Us from this website or just give us a call at (512) 584-0065, to see how we can help you meet your SEO goals.